Pictory pricing: the minutes are yearly, which is where the confusion starts
Last updated · Compiled by AI for My Craft
The three plans side by side
Starter covers one user with 2,400 video minutes a year, 5 GB of storage, one brand kit, 1,200 AI credits a year, no watermark, and 720 minutes of ElevenLabs voices across 29 languages. Professional is also single-user and moves to 7,200 minutes a year, 20 GB, five brand kits, 12,000 AI credits, and adds custom avatars, voice cloning and the advanced AI tools. Team starts at three users with 21,600 minutes a year, 100 GB, ten brand kits and 28,800 AI credits.
Minutes are annual, and that changes the arithmetic
Starter's 2,400 minutes read like a lot until you divide by twelve: 200 minutes of video a month. Professional's 7,200 is 600 a month. Because the allowance runs yearly rather than resetting monthly, a heavy month early in the term quietly borrows from every month after it — there is no monthly ceiling protecting the back half of your year.
AI credits are a second budget, spent at wildly different rates
Starter's 1,200 annual credits buy roughly 2,000 images, or 12.5 minutes of generated video, or 40 minutes of avatar video. Those are alternatives to each other, not a combined total. Avatar and video generation drain credits orders of magnitude faster than stills, so an allowance that looks generous for thumbnails can be gone inside a week of avatar work.
The gap between Starter and Professional is not really about minutes
Professional triples the video minutes, but the things that actually move people up a tier are custom avatars, voice cloning and the advanced AI tools. If all you need is more output at the same quality, the honest comparison is Starter against a month-to-month Professional you cancel when the project ends — not against a year's commitment.
About the lifetime deals people search for
Pictory's own pricing page lists monthly and annual subscriptions plus a quote-based Enterprise tier, and nothing else, as of 2026-08-15. There is no lifetime tier on it. Lifetime offers for Pictory circulate on deal sites; none of them are confirmed by the vendor, so we do not list one here.
Frequently asked questions
Does Pictory have a free plan?
There is no permanent free tier. Pictory offers a free trial, and video exported during it carries a watermark.
How much is Pictory a month?
$25 on Starter if you commit to a year, $29 month to month. Professional is $35 annually or $59 monthly; Team is $119 annually or $199 monthly.
Are Pictory's video minutes monthly?
No — they are an annual allowance. Starter's 2,400 minutes average out to 200 a month but are not capped that way, so nothing stops you spending the year's budget in three months.
Is there a Pictory lifetime deal?
Not on Pictory's own pricing page, which listed only subscriptions and a quote-based Enterprise tier when we checked on 2026-08-15.
How many users does each Pictory plan cover?
Starter and Professional are single-user plans. Team starts at three users.